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E-Commerce Revenue
€196.4 billion market size (2025)
€196.4 billion market size (2025)
€76.1 billion generated from physical goods
42.2 million online buyers (80% of the population)
+7% revenue growth compared to 2024
3.2 billion online transactions per year
75 online purchases per shopper annually
€62 average order value
Nearly one in every two deliveries is made to an out-of-home location.