Die H\u00f6hle der L\u00f6wen, VOX [Photo: RTL \/ Stefan Gregorowius]<\/p>\n<\/div>\n
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The upswing comes with The founders\u2018 participation in the german TV show \u201cDie H\u00f6hle der L\u00f6wen\u201d was a complete success. Not only was their offer accepted, but the broadcast also had an immediate effect: orders in the online shop skyrocketed. And these then had to be shipped in the next step.<\/p>\n
\u2018This is one of the strongest businesses we\u2018ve ever had here,\u2019<\/em> says judge Judith Williams about the start-up TJ-Motion, which pitched its product on the evening of the September 9, 2024 in \u201cDie H\u00f6hle der L\u00f6wen\u201d. All the lions wanted to invest – except Carsten Maschmeyer. Judith Williams, Tilman Schulz, Ralf D\u00fcmmel and Dagmar W\u00f6hrl battled it out for TJ-Motion. W\u00f6hrl won the race, without haggling, without hesitation. She was the founders\u2018 investor of choice.<\/p>\nThe decision was made quickly, also thanks to Maschmeyer. He asked whether they would accept the offer, as apparently nothing else would come along. A misunderstanding. The founders thought there were no other offers and accepted W\u00f6hrl\u2018s deal: 200,000 euros for 25% of the company shares.<\/p>\n
D\u00fcmmel, Williams and Schulz had also prepared offers, but the founders were no longer interested. \u2018Do you know what you\u2018re missing out on?\u2019<\/em> said D\u00fcmmel disappointedly. Schulz was stunned. Williams was also surprised; in all her years on \u2018Die H\u00f6hle der L\u00f6wen\u2019, she had never been in a situation like this before. <\/p>\nRemorse? None. \u2018W\u00f6hrl was our dream investor,\u2019<\/em> said Brehm. \u2018For us, the goal was achieved.\u2019<\/em><\/p>\n<\/div>\n\n
TJ-Motion GmbH is a small and highly motivated family business. For us, the focus is on people\u2018s health.<\/p>\n
TJ-Motion is the ideal support for relieving tension. They activate the relaxation nerve – the vagus nerve – by gently stretching the temporomandibular joint, thereby relaxing the entire jaw, shoulder, neck and back muscles. The postural muscles receive a neurophysiological impulse and existing tension is released.<\/p>\n
Sustainability and the highest quality are important to us. The TJ-Motion is a genuine Franconian product – 100 % Made in Germany<\/strong>. They are manufactured in Lower Franconia near W\u00fcrzburg and packaged by us in Weisendorf.<\/p>\nBringing our passion to bear means presenting our customers with products of the highest quality and to the highest standards.
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THE CHALLENGE<\/strong><\/p>\n<\/p>\n<\/div>\n\n
The small parcels have to be packed and sent – with the right partner<\/h3>\n To cope with this rush of new customers, TJ-Motion had to find a logistics and fulfilment partner that could handle the volumes and react quickly. After all, little can hurt a start-up more than not being able to cope with the first big wave of orders and thus gambling with customer satisfaction right from the start. Furthermore, TJ-Motion has already had its own future dev-elopment in mind and is looking for a partner with whom it can grow together.<\/p>\n
There are many hurdles for start-ups right at the beginning of their career. Of course, it is a major challenge to publicise the product or service, increase brand awareness and acquire new customers. But as soon as the business is up and running, small companies quickly face the challenge that many partners prefer to avoid working with start-ups.They prefer the big fish and don\u2019t want to invest time and perhaps money in an unknown variable.<\/p>\n<\/div>\n
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How it all began<\/h3>\n In August 2024, we received an exciting inquiry from TJ-Motion via our partner \u2018Happy Squirrels<\/strong>\u2019. The logistics and e-commerce experts installed the weclapp<\/strong> ERP system, but TJ-Motion was still looking for the right fulfilment partner for the upcoming broadcast on \u2018Die H\u00f6hle der L\u00f6wen\u2019. Personal proximity and a well-coordinated team were crucial for TJ-Motion – and that\u2019s exactly what won us the contract with FULFILL.ONE<\/strong>, despite major competitors.<\/p>\n<\/div>\n\n
One last rush job on the Friday before the broadcast: the connection to Amazon had to be made as quickly as possible, which made the launch even more complex. Our team made the impossible possible – overtime, extra shifts and detailed preparation for dispatch. We manually packed thousands and thousands of small sets including flyers into shipping bags to make sure everything was ready.<\/p>\n<\/p>\n<\/div>\n
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Then we got started. TJ-Motion opted for shopify<\/strong> as its online store software. The cloud-based omnichannel store system was exactly the right choice and could be easily connected to us. shopify attaches great importance to reliability and stands for stores that don’t break down even with large order volumes.<\/p>\nAt primetime, everyone was feverish: the team from FULFILL.ONE, Happy Squirrels, PARCEL.ONE, who were responsible for cross-border shipping, and of course TJ-Motion itself. But the success was greater than expected – stocks were exhausted within a very short time. With immediate consultation and new production batches, we ensured that demand was satisfied. We also had to urgently organise more cardboard boxes, as the order quantity was seven times the estimate.<\/p>\n
The stream of orders did not stop even after the broadcast on the VOX television channel on the evening of September 9.<\/p>\n
In the first three weeks after the initial broadcast, TJ-Motion already received over 60,000 orders<\/strong> from 25 countries<\/strong>. This amount in such a short time is overwhelming – especially for a start-up, of course.<\/p>\nIn the days that followed, every detail was coordinated: Address validations<\/strong>, store settings<\/strong>, subsequent deliveries<\/strong>. We dealt with inquiries about the product, delivery times, address and quantity changes in customer support.<\/p>\n<\/div>\n\n
THE SOLUTION<\/strong><\/p>\n<\/p>\n<\/div>\n\n
PARCEL.ONE and FULFILL.ONE – As an experienced fulfillment service provider, with FULFILL.ONE<\/strong> we are prepared for just such cases and peaks. Our team at PARCEL.ONE<\/strong> can also handle such numbers in shipping with ease.<\/p>\nSo we directly took over all the steps in fulfillment and logistics and ensured that the small parcels were packed and sent to the customers in the shortest possible time.<\/p>\n
When the first steps bear fruit and the brand is successful, orders increase exponentially. And the partner must also be able to cope with this increase.<\/p>\n
As the PARCEL.ONE family, we are made up of just such companies and help our business partners to succeed thanks to our many years of expertise and the simultaneous inclusion of start-ups in our portfolio.<\/p>\n<\/div>\n
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our Learning<\/h3>\n When \u201cDie H\u00f6hle der L\u00f6wen\u201d comes along, it needs more than just stock. Fast post-production, flexible shipping logistics and a plan B are essential.<\/p>\n
We at PARCEL.ONE and FULFILL.ONE have not only mastered this moment, but also proved that we are ready as a logistics and fulfillment partner on all channels – especially when it counts.<\/p>\n<\/div>\n
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Die H\u00f6hle der L\u00f6wen, VOX [Photo: RTL \/ Stefan Gregorowius]<\/p>\n<\/div>\n
\n\u201eWhen the lions roar, it doesn\u2019t faze us – we are the tamers in the
In our collaboration with TJ-Motion, it became clear that as logistics and fulfillment experts and as a team, we are up to any challenge – lightning fast, reliable and always with a smile!\u201c<\/p>\n\n Isabell Kochan | Head of Fulfillment, FULFILL.ONE GmbH<\/cite><\/p>\n<\/footer>\n<\/blockquote>\nThe PARCEL-ONE carrier-setup for TJ-Motion<\/h1>\n
![\"\"](\"\/wp-content\/uploads\/2025\/01\/Banner_LP_tj-motion_ENG_Zeichenflaeche-1.png\")
<\/p>\n![\"Sonja](\"\/wp-content\/uploads\/2024\/12\/DHDL_1.jpg\")
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<\/p>\n![\"Die](\"\/wp-content\/uploads\/2024\/12\/3B8CE-scaled.jpg\")
<\/p>\n![\"Isabell](\"\/wp-content\/uploads\/2024\/12\/Isabell-Kochan_rund.png\")
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